Opening up and starting a business is arguably the easiest part of entrepreneurship. A couple permits and forms and the next thing you know you have a new registered business under your name. The difficult part is running and maintaining one, and this is where most business start to struggle.
One key aspect of maintaining and growing a business is through promotions. However, for small and medium-scale businesses, utilizing agencies for promoting businesses can make a significant dent towards the business’ expenses and budget.
Luckily, advances in marketing research and trends has led to the development of efficient ways of promoting businesses at a more affordable cost. Here are some ways to quickly and affordably promote your business to help make it grow:
Utilize social media
Practically everyone is on social media nowadays. The abundance of market potential in various social media platforms make it only logical for businesses to promote their services and products in social media sites. Set up an Instragram or Facebook account for your business to have access to countless potential customers. This will also give customers avenue to easily contact the business for queries. To a certain extent, you can pay a fee to social media websites to help promote your business to their users.
Use promotional items
Every budding business will need exposure to help expand their visibility towards potential market. This can be done by holding events or joining conventions and such. But joining or organizing an event is not enough to have a lasting effect towards potential customers. You will need to give them something to make them remember your brand. This is where promotional items come in.
Joining a convention or any trade events and giving out promotional items such as custom CamelBaks to potential customers not only strengthens your brand to that particular customer, but also expands your visibility to that customer’s network. Having your brand or logo printed in various promotional items is much more affordable than hiring a dedicated agency to promote your business for you.