Messaging apps have surpassed social media apps. Presently, there are a lot more users on messaging apps than any other social media platform. Initially, these apps were used for communicating with friends, family and relatives but now people have redefined it uses by using it for various unusual purposes such as ordering food, purchasing products, connecting with brands and exploring the content. The most amazing and productive use of messenger is using it for promoting and marketing brands and products. Bots are being used to communicate with the customers, which makes the dealing flawless and attracts the customer in the first encounter itself.
The ultimate guide to growing your email list with the help of Facebook messenger bot
Set up a welcoming message and a list for your email marketing
You need fast email to create a list of subscriber you wish to target with the help of the bot, add the customers to that list. Now you need to create an attractive message that will be sent to the customers as he will be added to the list. The message can include a simple confirmation of being added to the list or any details about products or brand.
Connect an email marketing service to your Facebook messenger bot builder
Zapier is a type of go-between for various apps and helps to integrate with several different CRM’s, Google documents and marketing tools. It helps to make your bot more intelligent without applying any coding knowledge.
Set up your messenger bot to collect and store the user’s email address
You need to set up the bot in such a way that he asks for the email address of the potential customers and capture their permanent email address rather than their temporary email. This helps you to target the interested customers and also helps to rectify the limitations in the marketing strategy.